Soraya Abbar

Coming from a video and conceptual background, the portfolio shows a predominant category in film making and experimentation with video. The progress with video and film projects gave the portfolio versatility and an adaptive edge in terms of how ideas could be used. This allowed achievements and acceptances into various exhibitions, international film festivals, events, press, global companies, agencies and brands.

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The Carbon Neutral Challenge 2009

Bought by TBWA world wide, The Carbon Neutral Challenge 2009 was a brief sent to all the office across the globe. 


The aim of this simultaneous world wide broadcast is to enable as many people as possible to watch the movie together. To share ideas and think about the environment, which is what the United Nations intended for June 5th. 


The video created was aimed for the younger generations, and demonstrated how to reduce carbon through quirky animated characters and backdrop. 


In result, the video was selected and showcased via TBWA world wide, receiving hits daily, and the only video shown from the entire Middle East region. 


Below are stills from the animation, the carbon neutral challenge logo, and the final video submitted for viewing. 



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