Soraya Abbar

Coming from a video and conceptual background, the portfolio shows a predominant category in film making and experimentation with video. The progress with video and film projects gave the portfolio versatility and an adaptive edge in terms of how ideas could be used. This allowed achievements and acceptances into various exhibitions, international film festivals, events, press, global companies, agencies and brands.

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Nissan - Launch for the new Murano 2009

For the launch of the new Murano, brought forward by TBWA Saudi Arabia, the car was covered by the installation in order to hide the new model from its audience. They could however, sit inside and get into the new experience by watching the video installed, along with audio that would also be heard through the car stereo.

The video was created with a stylistic choice to convey an exciting visual experience of time and aesthetic, as well as its engagement with sound.  

Camera: HD video 

length of the video: 1 minute 30 seconds (played on a loop)

Below are the credits, and photos of the installation during its launch, along with a video to show the piece in process. 



Client: Nissan 

Creator and Editor for video: Soraya Abbar 

Art Director for outer installation: Talal Hassan. 


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